How To Price To Sell
Getting the most money in your pocket from the sale of your property starts with the magic combination of: · Pricing Strategically · Epic Marketing This blog will give a framework for pricing any property, and a later video will dive into an example with numbers. First off, if an agent does not refer to the market when they begin a discussion on pricing, that should be a red flag . They are basing recommendations on what they think, their subjective ‘expert’ opinion, as opposed to the concrete objective information coming from the market. Either the agent doesn’t know how to analyze the market, doesn’t want to take the time to do it, or both. There is a role for expert opinion, but only after a through discussion of the market. Every property is a unicorn in some sense. No matter how unique or different the property is, the discussion always needs to start with objective information Another red flag: if you are interviewing agents for selling your pr