How Do I (Reverse) Prospect?

Reverse prospecting is a powerful MLS tool where agents can see if other agents have shared their listing. Here's how it works: buyers’ agents share a listing with their client from the MLS, either directly or via an existing auto-email. The MLS then adds a note to the listing agent’s portal noting which buyers agents sent the listing but not which client it was sent to. The listing agent can then send an email to the buyers agents allowing them to identify the client and follow up with them. In addition, this system will even let the listing agent know if the client has marked the listing as a ‘favorite’.

 

Here is the nitty gritty of how it works for agents:

  • From the main MLS Matrix home page, hover over My Matrix at the top and click on My Listings
  • Click on any listing, then click on Reverse Prospect at the bottom of the page
  • This displays a list of all the agents who shared the listing with a client
  • To send an email allowing the agent to identify the client, click on the agent’s name. An email dialog will appear with the subject line ‘Reverse Prospecting Inquiry’.

 

Here is a sample email:

Thank you for sharing this listing with your client. Do they have any interest? Feel free to give me a call at 828-793-0464 to discuss. Look forward to working together!

 

I will typically use an Excel sheet to copy/paste all of the agent information and then import all of the agent contacts into my Google Contacts. Then I set up a property information email to send them all at once which they can forward to their clients.

 

90% of all real estate transactions involve a buyer’s agent. This is a powerful tool enabling listing agents to actively market to buyers agents. Let’s work together to make it work for us!

Comments

Post a Comment

Popular posts from this blog

How To Install A Sign

Image
  Signs are easy way to let neighbors that a property is listed for sale. Directional signs can increase exposure to a broader area and help buyers and buyers’ agents find a property. I get more calls on directional signs than on yard signs. When combined with other techniques such as circle prospecting (calling neighbors to get them information about the listing), signs are even more effective to keep the property top of mind.   Here are the steps to install a directional sign: 1.       Placement – Step back and ask: which direction are most people going to be coming from? Position the sign so that drivers will see it before the turnoff, and angle it slightly to make it more visible. It can be helpful to set the sign and step back aways to see how it might look to drivers. 2.       Installation – Scrape the ground to mark where the pokers of the sign will go in. Using a long screwdriver or similar tool, hammer entry holes to the depth of the pokers. It helps to hammer some, ji
Read more

Turning Idle Land into Retirement Dreams – The Story of 99999 Greenspire Dr

Image
Ben Bogardus, your trusted real estate agent, recently had the privilege of helping Kathy and Dave, a retired couple facing the common dilemma of owning a piece of land that had been sitting idle for years. This is a success story that showcases the power of proactive real estate guidance and the potential for transformation in retirement planning.   **Meet Kathy and Dave** Kathy and Dave found themselves in a situation familiar to many retirees. Kathy was already enjoying her well-deserved retirement, while Dave, still working at his car shop, was of retirement age but unsure of when he would hang up his tools for good.   **The Worst-Case Scenario** This piece of land was part of their nest egg, but it had been sitting there, untouched and unutilized. The worst-case scenario loomed over them – their land might continue to sit idle until the end. Taxes and property insurance payments added to their financial burden, all while the wealth tied up in this property meant they m
Read more

How To Price To Sell

Image
Getting the most money in your pocket from the sale of your property starts with the magic combination of: ·         Pricing Strategically ·         Epic Marketing This blog will give a framework for pricing any property, and a later video will dive into an example with numbers.   First off, if an agent does not refer to the market when they begin a discussion on pricing, that should be a red flag . They are basing recommendations on what they think, their subjective ‘expert’ opinion, as opposed to the concrete objective information coming from the market. Either the agent doesn’t know how to analyze the market, doesn’t want to take the time to do it, or both. There is a role for expert opinion, but only after a through discussion of the market. Every property is a unicorn in some sense. No matter how unique or different the property is, the discussion always needs to start with objective information   Another red flag: if you are interviewing agents for selling your pr
Read more